Most people have heard of SEO – search engine optimisation, where your website is listed high on Google (and other search engine) listings. For the local business, the aim is to be high on searches for local businesses. Nearly half of all Google searches ask for local results, so the aim for a local business is to be in that box which shows the top 3 results – here’s a search we did for “plumbers Wisbech”. If you’re not in that top 3, your potential customers are going to have to work harder to find you.
So how do you get there? There are some easy and straightforward techniques which you need to put in place – of course there are more complex and technical things to do as well, but for now we’ll concentrate on the more simple things you need to do.
Make sure your contact details are consistent. Your name, address and phone number need to be the same wherever Google looks – if not, the search engine is more likely to show results from a business which is consistent.
List in the local directories. Claim your listing, and make sure your details are correct in the main local directories – such as Yelp, Yellowpages, Foursquare and many more.
Google My Business is the most important place to be listed – claim and verify your listing if it’s the only thing you do!
Positive reviews are important. Don’t be afraid to ask satisfied customers for a review of your business, as they help in developing your search profile.
Make your website content local. You increase the chances of appearing in local searches if your website is clearly about a specific area, so make your content relate to your area.
Having a local SEO strategy is important if you are looking to have any sort of online presence. There’s lots of help available on the internet, don’t miss out on the opportunity!